Facial Toning Is Very Very Important Here's Why
After cleansing your skin you rinse the remaining soap using water, and this is the problem. Almost all city tap and well water has excessively high pH, typically from 7 to 8.5 (lots of minerals like limestone and calcium) and so the water is 100 to 150 times too akaline for your skin. So after rinsing it's critical that you tone as quickly as possible to lower the pH of your skin.
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Your toner should never contain alcohol or astringent in any form. This is because it's not the job of toner to dry your skin, close and tighten your skin and tighten your pores. Toner is a pH balance.
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As an aside while we have mentioned alcohols and astringents, these two ingredients should never be used on your skin. While they may have the quick short term affect of tightening, they will eventually lead to dry loose skin. It's just not worth it.
