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Clean Shampoo



A gentle, non-toxic shampoo that really works. Now you can have absolutely clean, soft, lovely hair without all the toxic ingredients found in commercial shampoos. Dirt and grime will be gently removed while keeping your hair’s natural oils intact. Your hair will be clean and clarified, soft, manageable, and static-free.

Additional information

Weight 12 oz

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Please don't hesitate to reach out to our team with any questions or concerns.

Product questions: Shipping/order concerns: Check FAQ HERE

or call Kim M-F 10 am - 2 pm PST at (707) 372-6607


Best followed with a natural conditioner of your choice. Formulated for all hair types — thick, fine, straight, curly, kinky and colored hair. Available in Honeysuckle Vanilla and Blissfully Unscented.

Now, we want you to know right up front that this is the only product we make that includes a synthetic ingredient. Red Raspberry Dimethicone is a piece of the Red Raspberry Seed Oil molecule that’s separated out using very natural methods and completely without toxic residues. As such, it is absolutely harmless. Since it doesn’t exist in nature, it is technically considered a synthetic. We use it because hair absolutely loves Red Raspberry Dimethicone!

Please consider that not everything synthetic is bad — just like not everything organic is good. One has to be careful and smart and vigilant with every ingredient selection. We don’t use any ingredient unintentionally and we completely vet even the organic and wildcrafted members of our formulations.


  • Step into your shower and relax, letting nice warm water saturate your hair from root to end.
  • Apply a quarter-sized amount of shampoo to your scalp and gently massage it into your hair for a minute or two. Apply more if you wish for more lather.
  • Rinse with clear, warm water; repeat if desired. Use water that’s not too hot and not too cold. Goldilocks water, as Kim says. Adjust the water temperature as you let it flow over your head until your skin says “Mmm that feels nice”. That’s your body telling you the temperature is just right. Always let your body tell you what it wants.


A complete listing of all of the ingredients in this product. Absolutely nothing left out. Nothing hidden. If you don’t recognize a particular ingredient, keep in mind that we list the Latin classifications for scientific reasons. A quick Google search will reveal that each is something totally safe and familiar.

This is the only product in our line with a synthetic ingredient. For more information, check out the blog post here.

  • Shampoo:
    • RO Filtered Water
    • Macadamia Oil
    • Rose Oil
    • Raspberry Dimethicone (A safe synthetic from Raspberry Seed Oil)
    • Sodium Coconut Taurate (From coconut oils) see note below ***
    • Garsilk (plant)
    • Amino Acids
    • Oat Extract
    • Yarrow Extract
    • Sage Extract
    • Horsetail Extract
    • Nettle Extract
    • Luminance Saponified Oils

Sodium Cocoyl Taurate is the salt of the naturally occurring coconut fatty acid amide ( an organic compound that contains a functional group consisting of an acyl group (R-C=O) linked to a nitrogen atom). Now in english 🙂 … it is a soft white paste wholly derived from organic coconut pulp rendering a mild and derived soap that creates a rich, luxurious lather that nicely and gently removes dirt, oil and bacteria from. your hair.  

For Scent: Vanilla Infused Oil, and Honeysuckle Natural Sent Oil, which is derived directly from the flowers using natural organic processes and so it’s technically not an essential oil but none the less safe and organic. We use our essential oils and scent oils in a well balanced ratio. Learn more about Natural Scent Oils on our blog.

Naturally rich in Vitamin B & Vitamin E from Avocado Oil and Macadamia Oil.

Formulated Without:

  • Alcohols
  • Animal Products
  • Animal Testing
  • Artificial Synthetic Fragrances
  • Gluten Products
  • Parabens
  • Petrochemicals
  • Soy Products
  • Sulfates
  • Toxins


Customer Reviews

Based on 99 reviews
Sally Lewis

I have been using the “clean shampoo” for many years, and in my opinion, I would give it a ten-star rating. I have fine, straight hair, and the shampoo gives it body. Please don’t change the formula.

The only vegan, organic shampoo that doesn't cause dandruff or scalpne

Though it comes in plastic, I tried four other companies' plastic-free, vegan, organic shampoo bars and they either gave me dandruff or scalpne.

Holly Boyle
Light and luxurious

Love this shampoo. It smells great. Creates a luxurious lather and leaves my hair feeling soft and clean. Luminance products are absolutely my favorite.

Aleisha de Waard
Love it!

This is my favourite shampoo I’ve ever used. Purchased a few times as a treat ( international shipping is expensive). The honeysuckle vanilla scent is my absolute favourite, it’s sweet like a spring garden, but also soft and simply delightful. This shampoo is very hydrating but stills cleans well. I look forward to using it along with the serum which lasts ages. Would highly recommend!

Hair-Friendly Shampoo

My sixty-nine year old, thinning hair likes this shampoo. It leaves a different feel in wet hair (not that infamous “squeaky-clean” feel) but when my hair has dried, it feels moisturized and has body — something my previous bar shampoo did not give. The only thing which is an adjustment is that my previous shampoo apparently stripped so much oil out of my hair and scalp that I could go a week without needing to shampoo again. But the Luminance Shampoo doesn’t strip oil out of my scalp (beyond the basically clean level), so I need to shampoo more frequently (every three or four days) or else my scalp starts smelling sour. That seems like a worthwhile trade-off to me. I use the additional Conditioner to tame especially fine hairs toward the front of my head, and that works very well. I’m hoping that using this gentler shampoo will eventually (and positively) effect my hair loss too. 🌷