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Clean Shampoo

(47 customer reviews)



A gentle, non-toxic shampoo that really works. Now you can have absolutely clean, soft, lovely hair without all the toxic ingredients found in all commercial and many natural shampoos. Your hair will be clean and clarified, soft, manageable and static-free. Dirt and grime will be gently removed while keeping your hair’s natural oils intact.

Additional information

Weight 10 oz

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Please don't hesitate to reach out to our team with any questions or concerns.

Product questions: [email protected] Shipping/order concerns: [email protected] Check FAQ HERE

or call Kim M-F 10 am - 2 pm PST at (707) 372-6607


Best followed with a natural conditioner of your choice. Formulated for all hair types — thick, fine, straight, curly, kinky and colored hair. Available in Honeysuckle Vanilla and Blissfully Unscented.

Now, we want you to know right up front that this is the only product we make that includes a synthetic ingredient. Red Raspberry Dimethicone is a piece of the Red Raspberry Seed Oil molecule that’s separated out using very natural methods and completely without toxic residues. As such, it is absolutely harmless. Since it doesn’t exist in nature, it is technically considered a synthetic. We use it because hair absolutely loves Red Raspberry Dimethicone!

Please consider that not everything synthetic is bad — just like not everything organic is good. One has to be careful and smart and vigilant with every ingredient selection. We don’t use any ingredient unintentionally and we completely vet even the organic and wildcrafted members of our formulations.


  • Step into your shower and relax, letting nice warm water saturate your hair from root to end.
  • Apply a quarter-sized amount of shampoo to your scalp and gently massage it into your hair for a minute or two. Apply more if you wish for more lather.
  • Rinse with clear, warm water; repeat if desired. Use water that’s not too hot and not too cold. Goldilocks water, as Kim says. Adjust the water temperature as you let it flow over your head until your skin says “Mmm that feels nice”. That’s your body telling you the temperature is just right. Always let your body tell you what it wants.


A complete listing of all of the ingredients in this product. Absolutely nothing left out. Nothing hidden. If you don’t recognize a particular ingredient, keep in mind that we list the Latin classifications for scientific reasons. A quick Google search will reveal that each is something totally safe and familiar.

This is the only product in our line with a synthetic ingredient. For more information, check out the blog post here.

  • RO Filtered Water
  • Oils:
  • Macadamia
  • Rose
  • Avocado
  • Coconut
  • Almond
  • Raspberry Dimethicone (A safe synthetic from Raspberry Seed Oil)
  • Sodium Cocoyl
  • Coconut Taurate Glutamate (From coconut oils and milk)
  • Gaursilk
  • Amino Acids
  • Extractions:
  • Oat
  • Yarrow
  • Sage
  • Horsetail
  • Nettle
  • Vitamin B
  • Vitamin E
  • Luminance Saponified Oils
  • Guar Hydroxypropyltrimonium Chloride (Natural Tree Gum)

For Scent: Vanilla Infused Oil, and Honeysuckle Natural Sent Oil, which is derived directly from the flowers using natural organic processes and so it’s technically not an essential oil but none the less safe and organic. We use our essential oils and scent oils in a well balanced ratio. Learn more about Natural Scent Oils here.

Formulated Without:

  • Alcohols
  • Animal Products
  • Animal Testing
  • Artificial Synthetic Fragrances
  • Gluten Products
  • Parabens
  • Petrochemicals
  • Soy Products
  • Sulfates
  • Toxins

Share your thoughts!

4.51 out of 5 stars

47 reviews

Let us know what you think...

What others are saying

  1. One person found this helpful

    Itchy scalp gone

    Shelby (verified owner)

    Give this shampoo a few weeks to work it’s magic on your hair and scalp and you’ll be amazed. Since it isn’t laden with fillers, it is thinner than your store bought shampoos. I like to shake the bottle, and then put directly into my hair rather than my hand and lather. It really feels like my hair is clean after use, and doesn’t dry out my hair. I usually get an itchy scalp when I use other shampoos, even other “organic or all natural” brands. This shampoo is fantastic. I have super thick long hair and this stuff does the trick!

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  2. Evangelos

    Health and beauty

    Evangelos (verified owner)

    I usually do not wright reviews. But in this case, i cannot resist.
    My hair is prone to lose. But nothing, damaging, happened at all ! Additionaly, the hair was formed in a pleasant way.
    Of course, soft and clean.
    So, ‘Luminance”, plenty of thanks !

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  3. Indira Funk

    My curly hair loves this shampoo!

    Indira Funk (verified owner)

    My hair absolutely adores this shampoo! I tent to suffer from dandruff and it also helps with that. The fragrance is a plus!

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  4. Brittany Thompson

    Oily hair

    Brittany Thompson (verified owner)

    Please note, I have only used this shampoo twice and always like to give time for my hair or skin to adjust before saying a product doesn’t work. My hair is naturally oily so it’s hard to find a product that works. I’ve been eying this shampoo ever since Kim created it. I try not to over wash my hair because just like with your skin, over washing creates more oil. After using, it gives my hair that oily wet stringy look when dry. I’m not giving up just yet but so far shampoo bars are my jam and much cheaper! Love all other products made by luminance so I was sure I’d love the shampoo too. Might work great for dryer/ normal hair types. Detangles hair nicely and scent is wonderful

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  5. Margot

    For my hands not my hair

    Margot (verified owner)

    I gave this a go for my hair and it just made my hair lifeless. Gave it a week and got frustrated. Never one to waste, I have it on my sink and it is the BEST hand soap ever. My winter dry hands are much less flaky! I will buy more just to use for my hands.

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  6. Marilyn

    Marilyn (verified owner)

    For awhile now I have had a dry scalp. Been do the doctors and he subscribed a meticated shampoo which didn’t work and it left my hair smelling like flea soap. Since using this shampoo my scalp is not dry and I feel like my natural oils in my hair have been brought back. Highly recommend this shampoo!

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  7. Linda Sanchez

    Linda Sanchez

    Unbelievable! There really is no need for a conditioner! I have somewhat straight, fine hair and quite a bit of it. This shampoo leaves it soft, shiny & full of body. I do apply the hair serum to my ends because I have just below the shoulder length hair.

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