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Clean Shampoo



A gentle, non-toxic shampoo that really works. Now you can have absolutely clean, soft, lovely hair without all the toxic ingredients found in all commercial and many natural shampoos. Your hair will be clean and clarified, soft, manageable and static-free. Dirt and grime will be gently removed while keeping your hair’s natural oils intact.

Additional information

Weight 10 oz

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Please don't hesitate to reach out to our team with any questions or concerns.

Product questions: [email protected] Shipping/order concerns: [email protected] Check FAQ HERE

or call Kim M-F 10 am - 2 pm PST at (707) 372-6607


Best followed with a natural conditioner of your choice. Formulated for all hair types — thick, fine, straight, curly, kinky and colored hair. Available in Honeysuckle Vanilla and Blissfully Unscented.

Now, we want you to know right up front that this is the only product we make that includes a synthetic ingredient. Red Raspberry Dimethicone is a piece of the Red Raspberry Seed Oil molecule that’s separated out using very natural methods and completely without toxic residues. As such, it is absolutely harmless. Since it doesn’t exist in nature, it is technically considered a synthetic. We use it because hair absolutely loves Red Raspberry Dimethicone!

Please consider that not everything synthetic is bad — just like not everything organic is good. One has to be careful and smart and vigilant with every ingredient selection. We don’t use any ingredient unintentionally and we completely vet even the organic and wildcrafted members of our formulations.


  • Step into your shower and relax, letting nice warm water saturate your hair from root to end.
  • Apply a quarter-sized amount of shampoo to your scalp and gently massage it into your hair for a minute or two. Apply more if you wish for more lather.
  • Rinse with clear, warm water; repeat if desired. Use water that’s not too hot and not too cold. Goldilocks water, as Kim says. Adjust the water temperature as you let it flow over your head until your skin says “Mmm that feels nice”. That’s your body telling you the temperature is just right. Always let your body tell you what it wants.


A complete listing of all of the ingredients in this product. Absolutely nothing left out. Nothing hidden. If you don’t recognize a particular ingredient, keep in mind that we list the Latin classifications for scientific reasons. A quick Google search will reveal that each is something totally safe and familiar.

This is the only product in our line with a synthetic ingredient. For more information, check out the blog post here.

  • Shampoo:
    • RO Filtered Water
    • Macadamia Oil
    • Rose Oil
    • Avocado Oil
    • Coconut Oil
    • Almond Oil
    • Raspberry Dimethicone (A safe synthetic from Raspberry Seed Oil)
    • Sodium Coconut Taurate (From coconut oils)
    • Garsilk (plant)
    • Amino Acids
    • Oat Extract
    • Yarrow Extract
    • Sage Extract
    • Horsetail Extract
    • Nettle Extract
    • Luminance Saponified Oils

For Scent: Vanilla Infused Oil, and Honeysuckle Natural Sent Oil, which is derived directly from the flowers using natural organic processes and so it’s technically not an essential oil but none the less safe and organic. We use our essential oils and scent oils in a well balanced ratio. Learn more about Natural Scent Oils on our blog.

Naturally rich in Vitamin B & Vitamin E from Avocado Oil and Macadamia Oil.

Formulated Without:

  • Alcohols
  • Animal Products
  • Animal Testing
  • Artificial Synthetic Fragrances
  • Gluten Products
  • Parabens
  • Petrochemicals
  • Soy Products
  • Sulfates
  • Toxins


Customer Reviews

Based on 55 reviews

Clean Shampoo

Nice Fragrance, But Dried Out My Hair

I have fairly dry hair to begin with. This worked well after the first wash - and smells great - but after that made my hair super dry. I imagine it would be better for someone with oily hair.


Love this shampoo...wonderful clean, gentle ingredients, and left my hair super soft! The lather and the smell are heavenly! Thank you, Luminance, for caring so much about what goes into your products!!! It is something that I have been searching for, and I have found it!

Clean shampoo unscented

I don’t need or want any extra man-made products on or in me. This shampoo and luminance products minimize and cut the crap in essentials like shampoo. I have super sensitive skin and extra thick hair so my scalp struggles immensely when shampoos overclean and annihilates moisture/natural oils. It’s a tricky balance between too clean and not clean enough. One or the other means either horrible dandruff (dry skin) or intense rashes and itching till my skin bleeds (too oily). In between means hair bliss. This shampoo balances all of this for me. I am so grateful. I wash twice weekly and in addition, I use an after shower leave in conditioner and moisturize my hairline and areas of irritated scalp w red raspberry seed oil (lum’s sunscreen oil). I also brush my hair no less than every other day to massage my scalp and naturally distribute body oils. The ingredients work w you. That’s what all these Lum products do. Prove me wrong. I dare you. Lol. Whatever. I’m tired of sharing my secrets. So what. I’ll feel the deep clean without the dehydration and dry scalp while you keep doing you. :P

Love this natural shampoo

This is my second attempt trying a natural shampoo. First attempt was a shampoo bar and it wasn’t so positive - I used it for two months thinking my hair/scalp needed time to adjust, my hair never felt clean. When I found Luminance I decided to give their shampoo a try and from the first use I was in love! My hair feels so clean and I can go 4-5 days between washes.