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ARI You Excited To Try Our New, Clean Lipstick?

Who doesn’t love a good lipstick? So many different colors to choose from that will go with any outfit or mood. Whether we’re dressed up or rocking a more casual style, we can appreciate the compliment a fun shade adds to our look. 

What’s not so fun? The many toxic ingredients that are often a packaged deal with commercial lipsticks. Did you know that the average lipstick contains 42 ingredients? Hiding in those ingredients are moisture-stripping chemicals, noxious synthetics and dangerous metals. 

Not only is commercial lipstick drying our lips out, those lipsticks are releasing carcinogenic gases over time, and they contain chemicals that we unknowingly ingest throughout the day. It’s a natural thing to absorb some of your lipstick every time you lick your lips or take a bite of food, we can’t help it. It’s NOT natural to be ingesting these dangerous chemicals. On average, we ingest one third of a tube of lipstick. This is a significant amount of product, so ingredients do matter. 

Here are some of sneaky ingredients you may not have realized are hiding in your lipstick:

The Worst Of The Bad Stuff 

At the end of the blog we do a sort of side by side ingredient comparison. But for the here and now here are some of what we consider the most concerning of the commercial brands.

⁃ Lead: lead is a neurotoxin that unfortunately hides in a lot of commercial lipsticks not as an ingredient, but by way through heavy metal contamination. Aside from being poisonous, this nasty metal is a hormone disruptor, can affect your nervous system, clog your pores and dry out your lips.

⁃ Formaldehyde: some lipsticks contains chemicals that release formaldehyde gases. These gases are released over time as the product reaches the end of its shelf life. These chemicals aren’t necessary, as there are numerous safe replacements such as vitamin E or tea tree oil, yet they still exist in many of your favorite lipstick brands. Be wary of DMDM, quaternium and BHUT.

⁃ Parabens: parabens are synthetic preservatives that are quickly absorbed into the skin, disrupt your hormone function and have even been found to linger in your body tissue.

⁃ PEGs: polyethylene glycols are petrolatum compounds used as thickening agents in cosmetics. There are several hundred variants of PEGs. The issue with these compounds is that they are known carcinogens that are easily absorbed into the skin, depending on the molecular level. The lower the number, the more easily it is absorbed into the skin. The affects range from impact on human development, disrupting the nervous system or topical affects like hives or eczema. Furthermore, these compounds do not break down easily.

⁃ Synthetic colorants: there is a reason that commercial cosmetics go through constant testing: questionable ingredients with toxic properties. The beautiful hues you see that make up lipstick shades come from synthetic colorants. These colorants are derived from a variety of ingredients, ranging from coal to crushed beetle shells. Even the oxides that appear to be a more natural alternative can be derived from some questionable, unsafe places.

The worst part about these ingredients? It is not only the consumer that is impacted. An overlooked truth is that any leftover product we toss out can be ingested by animals that come across it, and therefore affect their health and safety. Not to mention the impact on our lovely planet from the factory manufacturing process.

We’re not trying to deter you from ever using lipstick again. We simply want to warn you of the bad stuff you might be using, or gifting to your loved ones, and let you know that safe, quality alternatives exist! And we have you covered with a safe alternative.

Our lipstick contains only 7 ingredients, all of which are organic, cruelty-free, non-toxic, and vegan. Instead of the harmful ingredients we mentioned above, you can indulge in a lipstick that moisturizes (instead of drying out your lips!) with friendlier ingredients that are safe for you and our planet.


The Good Stuff

Here are a few of what we consider acceptable ingredients for lipstick. You do not have to compromise quality for safety.

Candelila Wax: this, in combination with our other plant based waxes, mimics the texture of beeswax. This in turn eliminates the need to use beeswax, making our lipstick vegan-friendly, and a friendlier alternative for the planet.

Kukui oil: this oil is derived from the kukui nut, which has been used by native Hawaiians for years to treat skin ailments, such as eczema, psoriasis and acne. Kukui oil is full of antioxidants and vitamins. Due to its oleic and linoleic properties, it helps to lock moisture into the skin without clogging pores, making this truly a miracle ingredient.

Natural colorants: our pigment comes from products found in nature. Like 99.8% pure laboratory grade oxides. We source our colors from laboratory grade pigments, which are leaps ahead in both quality and safety than cosmetic grade, while this grade is technically approved by FDA, they’re not good enough for us. We just hold the notion that you shouldn’t be putting harmful substances on your skin and in your mouth.

Human made: this isn’t so much an ingredient as it is a crucial component to our products. Our lipstick, as well as all of Luminance’s products, are made by human beings. Since everything is made by actual human beings, as opposed to artificial intelligence, you have constant quality control during the manufacturing process, your product isn’t subject to contamination and you get a consistent, high quality product made with love. Think of it as comparing a packaged chocolate chip cookie to the delicious, fresh-baked chocolate chip cookies you can get at your local bakery- there is no comparison or substitution for the good stuff.

We are pleased to announce that our lipsticks will be launching in three beautiful shades: a warm, a neutral and a cool shade. Each of these shades will compliment ALL skin tones. Inclusivity and a truly non-toxic lipstick was the goal, and we are so proud to bring that vision to life.

Be sure to let us know which shade you are most excited for!


So what follows is simple ingredient comparison study. A list of ingredients in Luminance Lipsticks vs. A list of ingredients in a typical Commercial Lipstick. 

Luminance Lipstick Ingredients:

Ingredients: Castor Oil, Kukui Oil, Rose Hip Oil, Sunflower Seed Oil, Prickly Pear Oil, Calendula Wax, Rice Wax and laboratory grade pure iron oxides.

Typical Commercial Grade Lipstick Ingredients:

Ingredients: G948089 Sw1ingredientslanolin Oiloleyl Erucatehydrogenated Castor Oil Dimer Dilinoleateacetylated Lanolinsesamum Indicum Seed Oil / Sesame Seed Oilpetrolatumcera Microcristallina / Microcrystalline Wax / Cire Microcristallinecera Alba / Beeswax / Cire Dabeilleparaffinsynthetic Wax Disteardimonium Hectorite Tocopheryl Acetatevinyl Dimethicone/Methicone Silsesquioxane Crosspolymer Calcium Aluminum Borosilicate Alumina Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate Pentaerythrityl Tetraisostearate Polyhydroxystearic Acid Synthetic Fluorphlogopite Silica Butyrospermum Parkii Butter / Shea Butter Acrylic Acid/Isobutyl Acrylate/Isobornyl Acrylate Copolymer Octyldodecyl Neopentanoate Aluminum Hydroxidebenzyl Alcohol Mel / Honey / Miel Tin Oxide Bhttocopherolhydrogenated Palm Glycerides Citrate Calcium Sodium Borosilicate Dimethiconecitric Acidparfum / Fragrance[+/- May Contain / Peut Contenirci 77891 / Titanium Dioxide Mica Ci 77491, Ci 77492, Ci 77499 / Iron Oxides Ci 45410 / Red 28 Lake Ci 15850 / Red 7 Ci 45380 / Red 22 Lake Ci 15985 / Yellow 6 Lake Ci 19140 / Yellow 5 Lake Ci 42090 / Blue 1 Lake Ci 75470 / Carmine F.I.L Code D176297/4