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It’s been a while since we’ve shared our story with you, and since we’ve noticed quite a few new followers, we’d like to give an overview of the birth and growth of Luminance.

It all started 11 years ago when Kim, our founder, discovered the root cause of his wife’s severe migraines: synthetic ingredients in her skincare products. This prompted the search for skincare products without synthetic scents, which was not as easy as they initially thought. Kim took matters into his own hands. He decided to find a solution, and that a good place to begin the cleanup process was to find reasonably well-made soaps without synthetic scents. After a few months of searching, he was still unsatisfied with what he found. In true Kim fashion, he just started making it himself. You can read more about that here. His process was simple but extremely thoughtful – and thus became the ethos of Luminance. And now, 11 years later, Luminance humbly and very proudly offers a full line of 100% clean skincare products that has a global presence and grows more every day.

A Note from Kim on the Luminance Team

While our products speak for themselves, I’d like to say a little something about the folks who make Luminance … well who make Luminance, Luminance!

Shay: Shay is the corner foundation of the company. As a co-owner and our shipping and production manager, she makes sure that all of our orders go out smoothly. More importantly, she’s just a fun person to be around, with a great laugh and a strong love of the Adams Family, Japanese candy, world travel and eclectic music. If you’ve sent an email to, she’s likely the one helping you out, and if not, it’s probably Ari. On her off time, she’s nurturing her multitudes of plant babies and sending cute snail mail.

Ari: Ari is brilliant, funny, and wonderful in every way. Ari and Shay work closely together to make sure our orders ship quickly; typically, orders go out the same day they come in – that’s no easy feat! Ari has also learned how to make most of our products, print our labels, and since the camera loves her, she is our occasional model. She’s always on trend with the cutest style under her work apron. Ari has been with us for three years, every one of which has been made a little bit better because of her.

Stephanie: Stephanie’s university training was in Astro Physics, explaining her natural curiosity, her intuition and her passion for precision and innovation; she is currently the lead formulator of all products. In reflective moments, we’ve all heard Kim say that Stephanie improves everything she touches and has made significant improvements to every product. Endearing fact: Stephanie has a deep love for and an amazing empathy with ALL living creatures, especially her pet iguana and her kitty cats. She also makes tasty Puerto Rican cuisine to share with the team.

Alex: Alex is the only person Kim has ever trusted to make his bar and liquid soaps. Alex has recently become a full-time staff member to help out with production and farmer’s markets. Not only is Alex handy, but he’s also a pretty funny guy and keeps all our team members in good spirits. And the best part is that Alex has a tattoo on his shoulder of Frank Zappa’s mustache. Like everyone here, Alex is a wonderful, complex individual who adds something unique and special to our team.

Haley: Haley is our super friendly PR and social media outreach manager. She’s the one answering your questions on social media and helping Denica to edit content for social media and newsletters. A busy bee, Hayley spends her days contributing to our Luminance Library and running her own blog on speech disorders. We all love her mischievous sense of humor and her extremely sharp intellect.

Denica: Denica is our brilliant marketing director who takes all the photos for our social media and newsletters. She’s also an incredible email designer, writer, and stylist, who keeps our social media platforms looking gorgeous. While you won’t see her much in our pictures because she’s always behind the camera, you can always catch her working on a new creative idea with plenty of snacks within reach. Yup, Denica is a foodie, and tacos are most definitely her meal of choice. If you’re lucky, you will have the opportunity to work with someone like Denica someday.

And finally, Kim (as told by us!): Kim likes to think his job is making sure everyone has absolutely everything they need to do their job smoothly and with minimal stress. As a refugee of the early Silicon Valley analog semiconductor world, he models the Luminance work environment on the very human philosophy of companies like early Hewlett Packard and Apple Computer in the beginning. He insists on an environment that celebrates individual and team collaboration and that is nurturing for creativity and innovation. So what does Kim actually do these days? A little bit of everything. From designing product labels, making runs for immediately needed supplies to writing our newsletters. And if you haven’t noticed yet, he’s also been on our socials once a week, sharing his skincare tips. He gets it all done with a daily espresso in hand.

Well, that’s it, folks- that’s all seven of us.  As you can see, everyone here plays an integral role in keeping Luminance running smoothly. And even though we’re all pretty different, we all share a passion for providing you with the best, cleanest skincare we can and hopefully make it better and better every day.