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Choosing the right moisturizer can be a challenge.

There are hundreds of options to choose from, so a good place to start is knowing what to avoid. Here are Luminance, we always strongly advise that you stay away from toxic preservatives, synthetic ingredients, skin clogging gums, alcohols and glycerin, and common irritants. But in order to choose the right moisturizer for your unique skin type, we need to do a deeper dive into your expectations and the current condition of your skin.

Why is Moisturizer a Must?

When you wash your face, you’re not only rinsing away the undesirable bacteria build-up you accumulate through the day, you’re also unfortunately removing the natural, beneficial oils produced by your skin that protect against evaporation. This happens every time you cleanse your face, even with the most gentle cleanser. That’s where your moisturizer steps in to save the day. Your moisturizer’s main job is to protect your skin while it works to replenish its natural oils that were washed awhile while cleansing. All that aside, a good moisturizer just feels refreshing and healthy, especially on a dry day or after a hot shower! 

Everyone’s skin is a little different, which is why we have four moisturizers, each designed for a specific skin-type, each a unique formulation with particular nutrients and moisture-protecting characteristics to address different needs.

So far, we’ve narrowed it down from thousands of decisions down to four very gentle, natural options. Not bad! 

Know your skin type

Determining your skin-type based solely on how it appears on the surface won’t give you an accurate answer. That’s because there are many other factors to consider; genetics, age, climate, diet, how oily or dry your skin is and levels of hydration. Keep these factors in mind when picking out your moisturizer.


It’s important to get in the habit of reading the labels so you know exactly what’s in your moisturizer. This is a philosophy you should use with everything you put on or into your body.


 If you have “normal”, or balanced skin

If your skin is balanced without many issues, we have two moisturizers that we’d like to recommend depending on your age and other factors. 

Deep Hydration: If you’re over 35, live in a dry climate, or wish to restore a more youthful dewy complexion, Deep Hydration is for you. A combination of a therapeutic oils blend with a collection of CO2 extracted organic floral herbals act similar to collagen. Deep Hydration will help your skin retain moisture and elasticity for more suppleness and smoothness.

Hydration: If you’re under 35 with normal skin, Hydration is likely the choice for you. It’s a lighter moisturizer ideal for more youthful, sensitive skin. It’s formulated with a base of rosewater for a calming and nourishing effect. Hydration is designed to penetrate quickly and leave your skin nourished and feeling non-greasy and silky smooth.

If you have dry skin

Deep Hydration is a great start and an excellent choice, but you might want to give it an extra boost with something even more moisturizing. Also, don’t forget to start with a serum! Layering moisture is your best bet.

Nite Skin Butter is our richest, whipped moisturizer, with naturally occurring peptides to stimulate moisture-retaining collagen. For those of you with eczema and psoriasis, this super rich hydration helps to relieve itchy, irritated skin. 

If you’re somewhere in between with combination skin

Combination skin is a bit more complicated and may not be solved with an upgrade to a clean moisturizer. Most likely, it can be the result of an assortment of irritating ingredients commonly found in skincare products or, in some cases, just the use of a strong synthetic detergent-based cleanser. 

It’s essential that you’re regularly cleansing, toning & moisturizing daily with clean products. Hydration is likely the best choice to bring your skin back into balance. A healthy diet is also a key factor in maintaining the health of your skin to deliver much-needed nutrients. Limiting processed foods can also help in detoxing our skin as we vet out unnecessary artificial ingredients. 

If you have acne-prone skin

Like combination skin, acne-prone skin is a bit more complicated to treat. Hydration moisturizer is most likely the appropriate choice along with Cleanse and Glow, an oil blend that works as a perfectly light daytime moisturizer for those with combination, oily or acne-prone skin. It penetrates pores to break down bacteria buildup as a proactive measure against breakouts and blackheads. We cover all the basics of using a pre-cleanse oil in our cleansing blog *here* if you’d like to learn more.

Well, friends, we hope you’ve found this guide helpful in your quest for your perfect moisturizer. No matter which you choose, you can rest assured that all of our moisturizers absorb quickly and are non-comedogenic, meaning they won’t clog your pores. 

Happy Moisturizing!